The influence of football celebrity endorsements on the attention paid to advertising: eye tracker research related to amateur online poker players in Portugal

  1. Mañas-Viniegra, L.
  2. Veloso, A.I.
  3. Núñez-Gómez, P.
Journal:
Soccer and Society

ISSN: 1743-9590,  1466-0970

Year of publication: 2023

Type: Article

DOI: 10.1080/14660970.2023.2284891 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus