The influence of football celebrity endorsements on the attention paid to advertising: eye tracker research related to amateur online poker players in Portugal

  1. Mañas-Viniegra, L.
  2. Veloso, A.I.
  3. Núñez-Gómez, P.
Journal:
Soccer and Society

ISSN: 1743-9590,  1466-0970

Year of publication: 2024

Volume: 25

Issue: 7

Pages: 851-871

Type: Article

DOI: 10.1080/14660970.2023.2284891 GOOGLE SCHOLAR HANDLE: https://hdl.handle.net/20.500.14352/109536
Docta Complutense: lock_openOpen access Handle

Sustainable development goals

Data source: Scopus