Publicaciones (55) Publicaciones en las que ha participado algún/a investigador/a

2024

  1. Sustainability oriented innovation and organizational values: a cluster analysis

    Journal of Technology Transfer, Vol. 49, Núm. 1, pp. 1-18

2023

  1. Exploring the dimensions of NGO donor-based brand equity: A literature review

    Nonprofit Management and Leadership

  2. Insights on NGO brand equity: a donor-based brand equity model

    European journal of management and business economics, Vol. 32, Núm. 4, pp. 452-468

  3. Management guidelines to address cultural challenges and facilitate values-based innovation through gamification

    International Journal of Entrepreneurship and Innovation Management

  4. NGO accountability to donors: better said than done?

    Revista de Estudios Empresariales. Segunda época, Núm. 1, pp. 31-51

  5. Organic line extensions: do they make sense for brands?

    British Food Journal, Vol. 125, Núm. 8, pp. 2785-2802

2022

  1. Understanding the expansion of circular markets: Building relational legitimacy to overcome the stigma of second-hand clothing

    Sustainable Production and Consumption, Vol. 30, pp. 77-88

  2. Undesired Impulse e-Buying Behavior: An Exploratory Study: An Abstract

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 173-174

2021

  1. Gamification approaches for open innovation implementation: A conceptual framework

    Creativity and Innovation Management, Vol. 30, Núm. 3, pp. 455-474

2020

  1. Competitive spillover elasticities of electronic word of mouth: an application to the soft drink industry

    Journal of the Academy of Marketing Science, Vol. 48, Núm. 2, pp. 270-287

  2. Cómo gestionar clientes cautivos y no morir en el intento

    Harvard Deusto business review, Núm. 304, pp. 30-37

  3. How small traditional businesses can become attractive employers: A means-end analysis

    Journal of Small Business Management, Vol. 58, Núm. 2, pp. 362-389

  4. Job choice decisions: understanding the role of nonnegotiable attributes and trade-offs in effective segmentation

    Management Decision, Vol. 59, Núm. 6, pp. 1546-1561

2019

  1. Optimización del valor de clientes cautivos a través de herramientas de marketing relacional y de la comunicación

    V Congreso Nacional TMIC-AEIC: Investigar la comunicación en y desde la periferia (Facultad de Comunicación y Documentación), pp. 8

2017

  1. Consumers Switching to Store Brands: Is Product Innovation Effective to Prevent it?

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 878

  2. It Is not the Awareness But the Familiarity! Revisiting Private Labels’ Brand Equity: An Abstract

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 1021

  3. Nuevas tendencias en comunicación interna

    Nuevas tendencias en comunicación estratégica (Escuela Superior de Gestión Comercial y Marketing, ESIC), pp. 181-216

2016

  1. Choice of national brand vs. private label "me-too" new products in a multicultural context: Understanding consumer innovativeness

    Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy (IGI Global), pp. 182-208