MARÍA DEL CARMEN
ABRIL BARRIE
Profesora titular de universidad
Publicaciones (55) Publicaciones en las que ha participado algún/a investigador/a
2024
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Sustainability oriented innovation and organizational values: a cluster analysis
Journal of Technology Transfer, Vol. 49, Núm. 1, pp. 1-18
2023
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Exploring the dimensions of NGO donor-based brand equity: A literature review
Nonprofit Management and Leadership
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Insights on NGO brand equity: a donor-based brand equity model
European journal of management and business economics, Vol. 32, Núm. 4, pp. 452-468
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Management guidelines to address cultural challenges and facilitate values-based innovation through gamification
International Journal of Entrepreneurship and Innovation Management
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NGO accountability to donors: better said than done?
Revista de Estudios Empresariales. Segunda época, Núm. 1, pp. 31-51
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Organic line extensions: do they make sense for brands?
British Food Journal, Vol. 125, Núm. 8, pp. 2785-2802
2022
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Understanding the expansion of circular markets: Building relational legitimacy to overcome the stigma of second-hand clothing
Sustainable Production and Consumption, Vol. 30, pp. 77-88
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Undesired Impulse e-Buying Behavior: An Exploratory Study: An Abstract
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 173-174
2021
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Gamification approaches for open innovation implementation: A conceptual framework
Creativity and Innovation Management, Vol. 30, Núm. 3, pp. 455-474
2020
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Competitive spillover elasticities of electronic word of mouth: an application to the soft drink industry
Journal of the Academy of Marketing Science, Vol. 48, Núm. 2, pp. 270-287
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Cómo gestionar clientes cautivos y no morir en el intento
Harvard Deusto business review, Núm. 304, pp. 30-37
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How small traditional businesses can become attractive employers: A means-end analysis
Journal of Small Business Management, Vol. 58, Núm. 2, pp. 362-389
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Job choice decisions: understanding the role of nonnegotiable attributes and trade-offs in effective segmentation
Management Decision, Vol. 59, Núm. 6, pp. 1546-1561
2019
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Optimización del valor de clientes cautivos a través de herramientas de marketing relacional y de la comunicación
V Congreso Nacional TMIC-AEIC: Investigar la comunicación en y desde la periferia (Facultad de Comunicación y Documentación), pp. 8
2018
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Are they willing to work for you? An employee-centric view to employer brand attractiveness
Journal of Product and Brand Management, Vol. 27, Núm. 5, pp. 573-596
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How does wall street react to global sports sponsorship announcements?: An analysis of the effect on sponsoring companies’ stock market prices
Journal of Advertising Research, Vol. 58, Núm. 3, pp. 297-310
2017
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Consumers Switching to Store Brands: Is Product Innovation Effective to Prevent it?
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 878
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It Is not the Awareness But the Familiarity! Revisiting Private Labels’ Brand Equity: An Abstract
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 1021
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Nuevas tendencias en comunicación interna
Nuevas tendencias en comunicación estratégica (Escuela Superior de Gestión Comercial y Marketing, ESIC), pp. 181-216
2016
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Choice of national brand vs. private label "me-too" new products in a multicultural context: Understanding consumer innovativeness
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy (IGI Global), pp. 182-208