![Foto de ÁGUEDA](/img/nophoto.png)
ÁGUEDA
ESTEBAN TALAYA
Publicaciones (158) Publicaciones de ÁGUEDA ESTEBAN TALAYA
2023
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Co-creation of value in smart ecosystems: past trends and future directions in tourism literature
Journal of Hospitality and Tourism Technology, Vol. 14, Núm. 3, pp. 365-383
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How Do Affect the Infusion of Smart Technology and Mindfulness of Tourism SMEs on Competitiveness?
Springer Proceedings in Business and Economics
2022
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Digital tools and smart technologies in marketing: a thematic evolution
International Marketing Review, Vol. 39, Núm. 5, pp. 1122-1150
2020
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Marketing digital y marketing inteligente:: Una síntesis
El marketing ante los nuevos retos sociales y de mercado: Homenaje al profesor Rodolfo Vázquez Casielles (Editorial Universitaria Ramón Areces), pp. 35-57
2019
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Neurobranding universitario: neurociencia como metodología para analizar un evento de graduación
Omnichannel Marketing: las nuevas reglas de la distribución y el consumo en un mundo omnicanal (Cátedra Fundación Ramón Areces de Distribución Comercial), pp. 251-273
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Smart Tourism: Effects on Business Competitiveness
Management in a Smart Society: business and technological challenges (Tokio) : XXVIII Congreso Internacional AEDEM = 2019 AEDEM International Conference : Tokio, 3 y 4 de septiempre de 2019
2018
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The effect of new technologies on psychological consequences and risk perceptions of sales agents
Journal of Risk Research, Vol. 21, Núm. 11, pp. 1409-1429
2017
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Sales agents vs the internet: Understanding service sabotage based on the conservation of resources theory
Internet Research, Vol. 27, Núm. 4, pp. 858-884
2016
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Análisis de la demanda turística en España
La actividad turística española en 2014: Edición 2015 (Madrid : Síntesis : AECIT), pp. 39-48
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Análisis de la demanda turística en España
La actividad turística española en 2015: (edición 2016) (Asociación Española de Expertos Científicos en Turismo (AECIT)), pp. 35-44
2015
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Developing and Validating an Instrument for Measuring the Driving Markets Approach
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 54
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Emergencia de identidades turísticas para el rejuvenecimiento de destinos consolidados y la aparición de nuevos destinos
20 retos para el turismo en España (Pirámide), pp. 173-184
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Is ICT good for employees? An analysis of its effects on sales agents' perceptions of service cannibalization
Computers in Human Behavior, Vol. 51, Núm. PA, pp. 263-271
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Market segmentation in wine tourism: strategies for wineries and destinations in Spain
Journal of Wine Research, Vol. 26, Núm. 3, pp. 192-224
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Market segmentation in wine tourism: strategies for wineries and destinations in Spain
Journal of wine research, Vol. 26, Núm. 3, pp. 192-224
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Perceptions of service cannibalisation: The moderating effect of the type of travel agency
Tourism Management, Vol. 48, pp. 329-342
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Personal influence on the image of a tourism destination: mediating effect of familiarity
Revista Turismo & Desenvolvimento, Núm. 24, pp. 109-123
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Service-Dominant Logic in tourism: the way to loyalty
Current Issues in Tourism, Vol. 18, Núm. 8, pp. 706-724
2014
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Determinants of reputation of leading Spanish financial institutions among their customers in a context of economic crisis
Business Research Quarterly, Vol. 17, Núm. 4, pp. 259-278
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Investigación de mercados
coord.
Escuela Superior de Gestión Comercial y Marketing, ESIC