Argitalpenak (158) ÁGUEDA ESTEBAN TALAYA argitalpenak

2023

  1. Co-creation of value in smart ecosystems: past trends and future directions in tourism literature

    Journal of Hospitality and Tourism Technology, Vol. 14, Núm. 3, pp. 365-383

  2. How Do Affect the Infusion of Smart Technology and Mindfulness of Tourism SMEs on Competitiveness?

    Springer Proceedings in Business and Economics

2022

  1. Digital tools and smart technologies in marketing: a thematic evolution

    International Marketing Review, Vol. 39, Núm. 5, pp. 1122-1150

2020

  1. Marketing digital y marketing inteligente:: Una síntesis

    El marketing ante los nuevos retos sociales y de mercado: Homenaje al profesor Rodolfo Vázquez Casielles (Editorial Universitaria Ramón Areces), pp. 35-57

2019

  1. Neurobranding universitario: neurociencia como metodología para analizar un evento de graduación

    Omnichannel Marketing: las nuevas reglas de la distribución y el consumo en un mundo omnicanal (Cátedra Fundación Ramón Areces de Distribución Comercial), pp. 251-273

  2. Smart Tourism: Effects on Business Competitiveness

    Management in a Smart Society: business and technological challenges (Tokio) : XXVIII Congreso Internacional AEDEM = 2019 AEDEM International Conference : Tokio, 3 y 4 de septiempre de 2019

2018

  1. The effect of new technologies on psychological consequences and risk perceptions of sales agents

    Journal of Risk Research, Vol. 21, Núm. 11, pp. 1409-1429

2017

  1. Sales agents vs the internet: Understanding service sabotage based on the conservation of resources theory

    Internet Research, Vol. 27, Núm. 4, pp. 858-884

2016

  1. Análisis de la demanda turística en España

    La actividad turística española en 2015: (edición 2016) (Asociación Española de Expertos Científicos en Turismo (AECIT)), pp. 35-44

  2. Análisis de la demanda turística en España

    La actividad turística española en 2014: Edición 2015 (Madrid : Síntesis : AECIT), pp. 39-48

2015

  1. Developing and Validating an Instrument for Measuring the Driving Markets Approach

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 54

  2. Emergencia de identidades turísticas para el rejuvenecimiento de destinos consolidados y la aparición de nuevos destinos

    20 retos para el turismo en España (Pirámide), pp. 173-184

  3. Is ICT good for employees? An analysis of its effects on sales agents' perceptions of service cannibalization

    Computers in Human Behavior, Vol. 51, Núm. PA, pp. 263-271

  4. Market segmentation in wine tourism: strategies for wineries and destinations in Spain

    Journal of Wine Research, Vol. 26, Núm. 3, pp. 192-224

  5. Market segmentation in wine tourism: strategies for wineries and destinations in Spain

    Journal of wine research, Vol. 26, Núm. 3, pp. 192-224

  6. Perceptions of service cannibalisation: The moderating effect of the type of travel agency

    Tourism Management, Vol. 48, pp. 329-342

  7. Personal influence on the image of a tourism destination: mediating effect of familiarity

    Revista Turismo & Desenvolvimento, Núm. 24, pp. 109-123

  8. Service-Dominant Logic in tourism: the way to loyalty

    Current Issues in Tourism, Vol. 18, Núm. 8, pp. 706-724

2014

  1. Determinants of reputation of leading Spanish financial institutions among their customers in a context of economic crisis

    Business Research Quarterly, Vol. 17, Núm. 4, pp. 259-278

  2. Investigación de mercados koord.

    Escuela Superior de Gestión Comercial y Marketing, ESIC