Departamento
Marketing
Publicaciones (15) Publicaciones en las que ha participado algún/a investigador/a
2024
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A Multi-Criteria Decision Support Model for Restaurant Selection Based on Users' Demand Level: The Case of Dianping.com
Information Processing and Management, Vol. 61, Núm. 3
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Approach to the sense of belonging: construct for the marketing of entrepreneurships in higher education
International Entrepreneurship and Management Journal
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Assessing the Acceptance of Cyborg Technology with a Hedonic Technology Acceptance Model
Computers, Vol. 13, Núm. 3
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CSR communication & stigmatized industries: Is inclusion and diversity becoming a means for stigma-washing? Six decades of literature review
Cuadernos.Info, Núm. 57, pp. 268-292
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Culinary destination enchantment: The strategic interplay of local gastronomy in regional tourism development
International Journal of Gastronomy and Food Science, Vol. 36
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Emerging Perspectives on the Application of Recommender Systems in Smart Cities
Electronics (Switzerland), Vol. 13, Núm. 7
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Food tourism to revitalize the Basque Country
Heliyon, Vol. 10, Núm. 11
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Greenwashing perception in Spanish fast-fashion brands’ communication: modelling sustainable behaviours and attitudes
International Journal of Fashion Design, Technology and Education
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Impact of emotional appeal on non-profit advertising: A neurophysiological analysis
Journal of Consumer Behaviour, Vol. 23, Núm. 1, pp. 203-217
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Online assessment in higher education during the COVID-19
Journal of Management and Business Education, Vol. 7, Núm. 2, pp. 207-219
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Profiling Social Sentiment in Times of Health Emergencies with Information from Social Networks and Official Statistics
Mathematics, Vol. 12, Núm. 6
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Sustainability oriented innovation and organizational values: a cluster analysis
Journal of Technology Transfer, Vol. 49, Núm. 1, pp. 1-18
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Territorios de la vulnerabilidad digital: situaciones, emociones y actitudes de los jóvenes en el entorno online
RES. Revista Española de Sociología, Vol. 33, Núm. 1
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The impact of financial performance and corporate reputation on customer purchases: the role of stakeholders and brand value in the automotive sector
Marketing Intelligence and Planning, Vol. 42, Núm. 1, pp. 23-39
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Using gamification to overcome innovation process challenges: A literature review and future agenda
Technovation, Vol. 133